1. Homepage

Question: the content/text under “Transform Your Accounting Firm” is ordered differently on desktop than on mobile. is this due to the website platform functionality, or is it deliberately rearranged as such?

Suggestion: (see image) to stay in line with general formatting, capitalize “Stay”. also note a faulty space at the second bullet point. close the gap;)

Spotted: fullstop. (as indicated on image)

Question: what’s the difference between these two call options? what purpose do they serve respectively? why do you have two different call options?, if the main objective should be first to qualify a lead?

Suggestion: for lead qualification, create an online form to capture important preliminary information (for your pre-preparation), whereby they can book a 30-minute call as a final call to action (CTA) after that.

Spotted: there are no available appointment times from September (60-min) and October (30-min), respectively.

there is no “Tiered pricing” available to view on mobile (as per the desktop view image above) ideally your pricing should be visible on all devices, especially mobile, as people tend to spend more time browsing thereon.

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