Past Role Highlights

Written By Louise

Creative CFO

Head of Business Development and Marketing

2017-2023 

  • Establishing a sales team 🧍‍♀️🧍‍♂️
  • Developing a formal customer acquisition journey SOP
  • Achieving 30%+ CAGR over 5 years
  • Creating and managing sophisticated tailor-made customer experiences
  • Relationship Manager for a prime strategic partner and large Pan African Fund Manager. This entailed:
    • ensuring formal practice engagements are accurate
    • allocating and coordinating human resources across specialized teams
    • proactively introducing mutually beneficial action points and executing them to strengthen our partnership further
    • securing retainer-based revenue to the value of ~R180kpm (excluding one-off engagements signed)
    • gifting gifts:

bitterlekker is an Afrikaans word directly translated as extremely delicious.

mampoer is a South African home-distilled brandy made from peaches, prickly pears, etc.

  • Performing a brand refresh and roll-out
  • Designing bespoke pitch decks and crafting creative content to support SMEs with maximum value exits or fundraising
  • Website building and maintenance
  • Internal team communication:

email signature &banner

(🎞️ 2019) hoiploy.com

  • Overseeing and coordinating team events and year-end functions
  • In-house photographer:

big team

Thought Piece Example:

Chapter 10: Magnification

We Are Here:

As Creative CFO is moving towards its first double-digit birthday in September — a mammoth milestone given the shedload of native and universal challenges faced in times past and present — our team remains laser-focused on continuously rising to each occasion with gravitas. How?

1. Being that Brilliant business, we want to serve:

Over the years, Creative CFO established itself as a profitable, sustainable, and cashflow-friendly business and created high-growth opportunities in itself by blending spesh tools, teams, and technologies. We are the proof of our 9-MICHELIN star pudding. With these same ingredients, we re-establish SMEs from the bottom up and everything in between to finally build a thriving marketplace — it’s imperative for economic et al. advancement.

2. Delivering exceptional service quality gets you the Garland:

To retain these re-establishments, we draw from our deep-seated understanding that long-standing service quality, as embedded in our Creative CFO culture, is the laurel. Our mandate is to build the world’s best finance team for your business, and we’re enabled to do so by maximizing this one critical aspect to the nth. Why? Because we are winners, and we want you to win with us and us with you. Exceptional service quality is massively transformative.

3. Capitalising the established into its highest actualization:

Creative CFO is geared towards servicing customers, experiencing or planning for high growth from its current stage of life, and making it investment-ready. It starts with seasoning each business with (chronologically) best-in-class financial systems, comprehensive business management, and prime investment advisory. Throughout this journey, we effortlessly build good relationships based on two-way: communication, collaboration, innovation, best practice, technology, and values.
Our full circle came with our independent capital car —Wrooom-toot-toot! nnnjaaawwwwwww — Creative Growth Capital (CGC).
CGC handcrafts debt, equity or combination deals particular to the needs of Creative CFO’s pipeline of respective investment-ready businesses. In addition to the qualified acquisition of capital provided by CGC, the Creative CFO teams can further assist decision-makers, as they do on a daily, with optimal operational fund distribution to safeguard all parties and ultimately help make ⬝ the ⬝ money ⬝ work. It is only natural to envision, off the back of successful capital allocation and its consequential growth spurts, that such qualified loops could continue until that business is satisfied to the point of its next major pivot. The future is bustling.

In conclusion — I’ll never leave your side, my dear Clyde, I’ll ride till I die:

With these points to the fore, Creative CFO will intently lay the foundations of amplified quality across all its boards in 2023, which will act as the spring into the next phase of our shared future.
We are building an economic tour de force right from the tip of Africa. So. Whether it be a need to obtain strength in your numbers, plugging into our platform as your surest shot to sustainability, or wanting to play your most advanced business game — get in touch. If not, we’d still love to hear the proposed alternatives.
thanks.

Footnote:

Before you go, take a look-see into The:

1. Re-engineer your monetary mind with extraordinary Bitcoin encyclopedias:

2. Invoke your global senses with striking thought leadership:

Finally, what is life-changing content without premier sips? All pairs well with:

Disclaimer: Not Financial Advice. For Personal Publishing Purposes (PPP) Only.

###

Broadreach Energy

Business Development Executive

2023-2024

smol team

Louise