amazon.co.za
[desktop : quick look]
executive summary
do not underestimate the damage done by pixelated images and icons to AOP. what is AOP, and why is it important for an online marketplace? if one visual is crisp, then all should be crisp- website crews must enforce this aesthetic quality control. a non-negotiable. the alternative is brain fog, nausea, and poor sales.
furthermore, the website’s color coding is a hot mess. it's extremely confusing for no reason. decision-makers within this department must give this more thought: scrap, map + tap that money printer.
results pages must be in the same layout format.
products with color variants must have color-matched product images. no vendors must use the same default product image across the board. sales suicide. YUK!
there is much scope to expand shop mzanzi-exciting.
make a 2025 big brand bang sales bash by running a successful Braai Day (24/09) campaign (there’s enough time to add sizzling products, connect with braai icons, and run fun activations).
as jy hier kom chom, en jy maak soos onse mense maak, dan wen jy!- sukses.
jots
just landed 🛸: the horrendous heavy green trippy icons are fuzzy except for one. the brain suggests a lighter hue, to prevent customers from leaving this page>site subconsciously.
the home readiness tile title is incorrect off the bat- goog it + think of another word…how about:
hard no to those dots.
😵💫🤕
the pink dot represents gifts for women + the toy store- confusing on the brain. are women more prone to buy kids toys than men buying beauty products?
reminder : [desktop]
shop mzanzi’s results page is different and feels like a schlep to scroll through (too few products per page. the full-screen text spread (horizontally) coupled with a manual next page click is a burden on the brain) in comparison to, e.g., all>shop by department>beauty>all beauty>bath & body products>up to R140 (more compact product display per page with a manual next page click). keep it easy and light on the brain everywhere.
do your Saffa customers mobile shop on the go? or do they browse + shop on their desktop whilst at work?
with LV 🧡(+ winning in mind)